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5 Sept 2013

The Apifera window installation for Selfridges Store

The Selfridges store in London asked Matthew Plummer Fernandez to create this window installation. The project uses the analogy of shops being plants, shoppers being bees, and shop windows being flowers; the part of a plant specialised in attracting bees. Taking inspiration from the science of attraction developed in flowers, the complex fractal geometry responds and changes its breathing rate according to the daylight and passers-by. Visually amazing.

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